Phd thesis using content analysis

If you have conducted things like interviews or observations, you are likely to have transcripts that encompass pages and pages of work. Putting this all together cohesively within one chapter can be particularly challenging. This is true for two reasons.

Secondly, unlike quantitative data, it can often be difficult to represent qualitative data through figures and tables, so condensing the information into a visual representation is simply not possible. As a writer, it is important to address both these challenges. When considering how to present your qualitative data, it may be helpful to begin with the initial outline you have created and the one described above.

Within each of your subsections, you are going to have themes or headings that represent impactful talking points that you want to focus on.

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If you have used multiple different instruments to collect data e. This is so that you can demonstrate to more well-rounded perspective of the points you are trying to make. Once you have your examples firmly selected for each subsection, you want to ensure that you are including enough information. You must set up the examples you have chosen in a clear and coherent way. Students often make the mistake of including quotations without any other information.

What is content analysis and how can you use it in your research?

Usually this means writing about the example both before and after. This was a focal point for 7 of my 12 participants, and examples of their responses included: [insert example] by participant 3 and [insert example] by participant 9. The reoccurring focus by participants on the need for more teachers demonstrates [insert critical thought here]. By embedding your examples in the context, you are essentially highlighting to the reader what you want them to remember.

Aside from determining what to include, the presentation of such data is also essential. Participants, when speaking in an interview might not do so in a linear way. Instead they might jump from one thought to another and might go off topic here and there. So the quotes need to be paired down to incorporate enough information for the reader to be able to understand, while removing the excess.

Finding this balance can be challenging.

Conducting a Content Analysis

You have likely worked with the data for a long time and so it might make sense to you. Try to see your writing through the eyes of someone else, which should help you write more clearly. Something to consider first with numeric data is that presentation style depends what department you are submitting to.

Content analysis of academic libraries Web pages with digital library development indicators

In the hard sciences, there is likely an expectation of heavy numeric input and corresponding statistics to accompany the findings. In the arts and humanities, however, such a detailed analysis might not be as common. Therefore as you write out your quantitative findings, take your audience into consideration. Just like with the qualitative data, you must ensure that your data is appropriately organised.

Again, you've likely used a software program to run your statistical analysis, and you have an outline and subheadings where you can focus your findings. There are many software programs available and it is important that you have used one that is most relevant to your field of study.

For some, Microsoft Excel may be sufficient for basic analysis. Whatever program you have used, make sure that you document what you have done and the variables that have affected your analysis. One common mistake found in student writing is the presentation of the statistical analysis. During your analysis of the data, you are likely to have run multiple different analyses from regressions to correlations.

Often, we see students presenting multiple different statistical analyses without any real understanding of what the tests mean. Presentation of quantitative data is more than just about numbers and tables. You could also explain how they relate to the research question. However, depending on how you have organised your work, this might end up in the discussion section.

Students who are not confident with statistical analysis often have a tendency to revert back to their secondary school mathematics skills. They commonly document the mean, median, and mode for all of their results. Now, these three outcomes can be important. But having a good understanding of why you are proceeding with this strategy of analysis is going to be essential in a primarily quantitative study. That noted, there are different expectations for an undergraduate dissertation and a PhD thesis, so knowing what these expectations are can be really helpful before you begin.


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Depending on the presentation of your dissertation, you may be required to print out a final copy for the marker s. In many cases, this final copy must be printed in black and white. This means that any figures or graphs that you create must be readable in a black and white or greyscale format. This can be challenging because there are only so many distinct shades of grey. In a pie chart, you might show one section as purple and the other as green. Yet when printed, both the purple and the green translate to approximately the same shade of grey, making your graph suddenly unreadable.

Another common error is overwhelming the reader with graphs and tables.

Steps of content analysis

Let's think about your outline and subheadings. If you're including a table under each subheadings, it needs to be relevant to the information that is being discussed in that chapter. There is no correct or incorrect number of graphs that should exist within the section, but you should use your judgement about what looks appropriate. The final mistake we see is the duplication of writing or absence of writing when presenting a graph. Some students will present their findings in a graph or table and then write out this information again below the graph.

This defeats the entire purpose of using the graph in the first place. So avoid this at all times. Conversely, other students sometimes include a graph or figure but nothing else. Doing this denies the reader of context or purpose of said graph or figure. At some point, a balance needs to be struck where the reader has the information they require to really understand the point being made within the section.

The structure of your discussion chapter is really going to depend on what you are trying to do and how you have structured your findings. If you chose to structure your findings by theme, it might make sense to continue this into the analysis chapter. Other people might structure it according to the research questions.

This clearly indicates to the reader how you have addressed your study. Marking a dissertation usually requires the marker to comment on the extent to which the research questions have been addressed. So by structuring a dissertation that lays out each research question for the marker, you are making their job easier.


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  • Needless to say, this a great thing. Like any other chapter in your thesis, an introduction is an essential component of your discussion. By this point, the reader has gone through your findings and is now looking for your interpretation. Therefore, at the end of your discussion introduction you should highlight the content that each of the subsections will cover. A conclusion to your discussion section or a chapter summary is also going to be beneficial.

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